A new series of board books, each with a different interactive novelty, introducing babies and toddlers to four key first concepts. Features bright, bold, full colour photographs of everyday objects, each with simple word labels, to help young children learn about and understand the world around them. Aids the development of multiple early skills including building speech, increasing vocabulary and first word/picture association. Interactive novelties: die-cut to a tactile, curved shape, with touch-and-feel textures.